Born Digital: Effective Digital Trigger Methodology and Content that Incentivizes Apparel Consumers to Trust and Engage with Digital Apparel Labels Called Digital Product Passports, Rana Sidahmed
In the United States, 26 billion pounds of textiles end up in landfills. Much of this waste is due to the linear and traditional “take-make-dispose” discard model. This research aims to further the adoption of a circular fashion model by first understanding how consumers engage with digital technologies, and by determining which information is most …