Social media users value memes; encountering, sharing, and creating them on a daily basis across multiple platforms. The meme format has affected the ways individuals communicate, has informed their politics, and has changed the look and sound of mainstream marketing. Behind these humorous images are creators whose work is being shared, altered, and co-opted by …
For over a decade, research has shown a decline in well-being due to social media use. In all of these studies, however, a key stakeholder of social media companies is left unexamined. My research introduces the role of marketing into the conversation surrounding social media and mental health. I include a comprehensive look at the …
In the 21st century, the issue of size inclusivity in the fashion industry has become paramount for the success of brands. Particularly, the fashion industry dealing with women’s clothing has received pressure from models and women shoppers to embrace size inclusivity in their brands. With technological advancement, customers can get information on products and previous …
Inclusive Sizing: A New Digital Branding Position, Alexa Pereira Read More »
The research in this paper will allow readers to comprehend that social media, the platform that has helped spur the growth of fast fashion, can ultimately be an effective platform to influence consumers to start thinking differently about this particular industry. The primary question of research asks if a social media cause marketing campaign from …
