Memes, Marketing and Communications: Developing a Strategy for Representation and Fair Compensation for Meme Creators, Frank Gargione
Social media users value memes; encountering, sharing, and creating them on a daily basis across multiple platforms. The meme format has affected the ways individuals communicate, has informed their politics, and has changed the look and sound of mainstream marketing. Behind these humorous images are creators whose work is being shared, altered, and co-opted by …