{"id":32720,"date":"2023-05-08T11:29:18","date_gmt":"2023-05-08T15:29:18","guid":{"rendered":"https:\/\/gcnyc.edu\/?p=32720"},"modified":"2023-05-15T10:22:35","modified_gmt":"2023-05-15T14:22:35","slug":"b-lab-blog-2","status":"publish","type":"post","link":"https:\/\/gcnyc.edu\/b-lab-blog-2\/","title":{"rendered":"B Lab and the Purpose of the Corporation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32720\" class=\"elementor elementor-32720\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca8ff83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca8ff83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dfadca\" data-id=\"1dfadca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dafc26 elementor-widget elementor-widget-text-editor\" data-id=\"29dafc26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #333333;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/span><\/p>\n<div data-block-id=\"block-310880c1-5d14-4e1c-aea9-9c3ef343e7d7\">\n<p><b>INTRODUCTION<\/b><\/p>\n<p>The institutionalization of shareholder primacy through short-term stock incentives for executives has geared corporate action towards short-term financial results which has resulted in devastating negative externalities to the planet and people. It is time that companies reengineer their vision and focus.<\/p>\n<p><a href=\"https:\/\/www.bcorporation.net\/en-us\/\">B Lab<\/a> is a systemic change-oriented, non-profit which certifies companies as B Corporations based on a series of measurements and considerations. It is working towards bringing about behavioral, cultural, and structural improvements in the way business is done.<\/p>\n<p>In the book \u201cBetter Business: How the B Corp Movement Is Remaking Capitalism\u201d, Christopher Marquis (Cambridge University) argues that the chief contribution of the B Corp certification has been the process itself. By undergoing the certification process businesses are put on a path to look carefully at their impacts on society and environment more broadly this also prepares them to be more future-proof and resilient in challenging arenas like climate change, delivering commitments to diversity, equity, and inclusion.<\/p>\n<p><b>THE STRUCTURAL CHANGE ELEMENT<\/b><\/p>\n<p>B Lab was fundamental in developing benefit corporation legislation, stressing the fact that the fiduciary accountability of a corporation extends beyond just the shareholders, and encompasses all stakeholders of the business.<\/p>\n<p>There are over 500 certified B Corps today, across 150 industries spanning over 80 countries. These are the businesses that are leading by example for reaching an economic system that is truly inclusive, equitable, and regenerative.<\/p>\n<p><b>\u201cB-Corp certification is to a business what fair trade is to a package of coffee or LEED certification is to a building\u201d \u2013 Charlie Fraioli<\/b><\/p>\n<p><b>HOW DOES A COMPANY BECOME CERTIFIED?<\/b><\/p>\n<p>There are three categories of requirements \u2013<\/p>\n<p><b>1. Performance Requirement: <\/b>demonstrated performance of positive impact as well as minimizing the negative impact. This requirement is the crux of what makes a B Corp.<\/p>\n<p>The positive impact is assessed through the B Impact Assessment tool, negative impacts are factored in through a risk review process that is specifically designed for the company\u2019s industry. The verification processes include interviews, documentation reviews, virtual and onsite reviews, etc.<\/p>\n<p>Learn more about the <a href=\"https:\/\/kb.bimpactassessment.net\/support\/solutions\/articles\/43000574682-b-impact-assessment-structure\">B Impact Assessment structure <\/a>and <a href=\"https:\/\/kb.bimpactassessment.net\/support\/solutions\/articles\/43000575263-how-the-b-impact-assessment-is-scored\">B Impact Assessment Scoring<\/a> through B Lab&#8217;s official website.<\/p>\n<p><b>\u201cA lot of companies do tend to overestimate their positive impact\u2026.in order to embrace the cultural shift, business leaders need to embrace criticism and take accountability\u2026.a lot of review calls and conversations are met with defensiveness..\u201d \u2013 Charlie Fraioli<\/b><\/p>\n<p><b>2. <a href=\"https:\/\/www.bcorporation.net\/en-us\/about-b-corps\/legal-requirements\/\">Legal Requirements<\/a>:<\/b> the company must be legally chartered to recognize its accountability to all stakeholders. This requirement can be satisfied in different ways depending on the company\u2019s jurisdiction.<\/p>\n<p><b>3. Transparency Requirement:<\/b> scores on assessments should be made public on the organization\u2019s B Corp profile.<br>Additional requirements or prohibited practices for the company depend upon the<br>industry.<\/p>\n<p><b>STAKEHOLDER RIGHTS<\/b><\/p>\n<p>Any stakeholder can <a href=\"https:\/\/www.bcorporation.net\/en-us\/standards\/complaints\/\">issue a complaint<\/a> against a certified B Corp on one of two grounds if the company has intentionally misrepresented its claims of impact or has violated agreements\/ principles which are a part of being a B Corp. The complaint will be reviewed for its specificity and credibility, after which a formal investigation is launched which is elevated to the Independent Standards Advisory Council. The council determines whether the business should take corrective measures or the certification should be revoked.<\/p>\n<p><b>USING BIG DATA AT B LAB<\/b><\/p>\n<p>The impact assessment tools make use of questions that companies interested in certifying as a B Corp should answer. Even the answers provided by companies that do not reach the 80-point threshold (after evaluation) necessary for certification are also considered useful data. This data is then used to analyze and understand the social and environmental performances of the B Corp community.<\/p>\n<p><b>\u201cB Corps are 94% more likely to offer part-time employees with health care in comparison to ordinary businesses\u2026.they are also 68% more likely to use majority renewable energy\u201d \u2013 Michele Bradley<\/b><\/p>\n<p>The growing interest for a sustainable shift in the business realm is gaining traction due to public awareness and demand for social justice, and as we face the intensifying negatives of climate change. B Corporations are the future of how businesses would be expected to perform.<\/p>\n<p>B Lab\u2019s \u201c<a href=\"https:\/\/kb.bimpactassessment.net\/support\/home?_ga=2.34677668.420104160.1654024781-505089188.1654024779\">knowledge base<\/a>\u201d can be referred to find answers to any pressing questions, browse the existing questions database or open a ticket and ask something new.&nbsp;<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">Refer to GCNYC&#8217;s <a href=\"https:\/\/www.youtube.com\/watch?v=HhDpz88tisI&amp;feature=youtu.be\">full seminar<\/a> for a more in-depth understanding of the B Corp Certification!!<\/span><\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INTRODUCTION The institutionalization of shareholder primacy through short-term stock incentives for executives has geared corporate action towards short-term financial results which has resulted in devastating negative externalities to the planet and people. It is time that companies reengineer their vision and focus. B Lab is a systemic change-oriented, non-profit which certifies companies as B Corporations &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\"> <span class=\"screen-reader-text\">B Lab and the Purpose of the Corporation<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":30,"featured_media":32721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[152],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B Lab and the Purpose of the Corporation<\/title>\n<meta name=\"description\" content=\"B Lab and the Purpose of the corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B Lab and the Purpose of the Corporation\" \/>\n<meta property=\"og:description\" content=\"B Lab and the Purpose of the corporation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Glasgow Caledonian New York College\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/britishschooloffashion\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T15:29:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T14:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anjana Baburaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bsof\" \/>\n<meta name=\"twitter:site\" content=\"@bsof\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anjana Baburaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\"},\"author\":{\"name\":\"Anjana Baburaj\",\"@id\":\"https:\/\/gcnyc.edu\/#\/schema\/person\/0c9993e3b67cd2f9281f221bd2456557\"},\"headline\":\"B Lab and the Purpose of the Corporation\",\"datePublished\":\"2023-05-08T15:29:18+00:00\",\"dateModified\":\"2023-05-15T14:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\/\/gcnyc.edu\/#organization\"},\"image\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\",\"url\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\",\"name\":\"B Lab and the Purpose of the Corporation\",\"isPartOf\":{\"@id\":\"https:\/\/gcnyc.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg\",\"datePublished\":\"2023-05-08T15:29:18+00:00\",\"dateModified\":\"2023-05-15T14:22:35+00:00\",\"description\":\"B Lab and the Purpose of the corporation\",\"breadcrumb\":{\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gcnyc.edu\/b-lab-blog-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage\",\"url\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg\",\"contentUrl\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg\",\"width\":2000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gcnyc.edu\/b-lab-blog-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gcnyc.edu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B Lab and the Purpose of the Corporation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gcnyc.edu\/#website\",\"url\":\"https:\/\/gcnyc.edu\/\",\"name\":\"British School of Fashion\",\"description\":\"New York City&#039;s College for the Common Good\",\"publisher\":{\"@id\":\"https:\/\/gcnyc.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gcnyc.edu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gcnyc.edu\/#organization\",\"name\":\"British School of Fashion\",\"url\":\"https:\/\/gcnyc.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gcnyc.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/GCNYC_StandardTaglineLogo_WhiteNoBG_12.2021.png\",\"contentUrl\":\"https:\/\/gcnyc.edu\/wp-content\/uploads\/GCNYC_StandardTaglineLogo_WhiteNoBG_12.2021.png\",\"width\":2598,\"height\":847,\"caption\":\"British School of Fashion\"},\"image\":{\"@id\":\"https:\/\/gcnyc.edu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/britishschooloffashion\",\"https:\/\/x.com\/bsof\",\"https:\/\/www.instagram.com\/britishschooloffashion\/\",\"https:\/\/www.linkedin.com\/school\/british-school-of-fashion\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gcnyc.edu\/#\/schema\/person\/0c9993e3b67cd2f9281f221bd2456557\",\"name\":\"Anjana Baburaj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gcnyc.edu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7883943008f6cabdde2a44679e530f35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7883943008f6cabdde2a44679e530f35?s=96&d=mm&r=g\",\"caption\":\"Anjana Baburaj\"},\"url\":\"https:\/\/gcnyc.edu\/author\/anjana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B Lab and the Purpose of the Corporation","description":"B Lab and the Purpose of the corporation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gcnyc.edu\/b-lab-blog-2\/","og_locale":"en_US","og_type":"article","og_title":"B Lab and the Purpose of the Corporation","og_description":"B Lab and the Purpose of the corporation","og_url":"https:\/\/gcnyc.edu\/b-lab-blog-2\/","og_site_name":"Glasgow Caledonian New York College","article_publisher":"https:\/\/www.facebook.com\/britishschooloffashion","article_published_time":"2023-05-08T15:29:18+00:00","article_modified_time":"2023-05-15T14:22:35+00:00","og_image":[{"width":2000,"height":2000,"url":"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg","type":"image\/jpeg"}],"author":"Anjana Baburaj","twitter_card":"summary_large_image","twitter_creator":"@bsof","twitter_site":"@bsof","twitter_misc":{"Written by":"Anjana Baburaj","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#article","isPartOf":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/"},"author":{"name":"Anjana Baburaj","@id":"https:\/\/gcnyc.edu\/#\/schema\/person\/0c9993e3b67cd2f9281f221bd2456557"},"headline":"B Lab and the Purpose of the Corporation","datePublished":"2023-05-08T15:29:18+00:00","dateModified":"2023-05-15T14:22:35+00:00","mainEntityOfPage":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/"},"wordCount":721,"publisher":{"@id":"https:\/\/gcnyc.edu\/#organization"},"image":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/","url":"https:\/\/gcnyc.edu\/b-lab-blog-2\/","name":"B Lab and the Purpose of the Corporation","isPartOf":{"@id":"https:\/\/gcnyc.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage"},"image":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg","datePublished":"2023-05-08T15:29:18+00:00","dateModified":"2023-05-15T14:22:35+00:00","description":"B Lab and the Purpose of the corporation","breadcrumb":{"@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gcnyc.edu\/b-lab-blog-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#primaryimage","url":"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg","contentUrl":"https:\/\/gcnyc.edu\/wp-content\/uploads\/cfcghvgvghvgvvgvh.jpg","width":2000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/gcnyc.edu\/b-lab-blog-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gcnyc.edu\/"},{"@type":"ListItem","position":2,"name":"B Lab and the Purpose of the Corporation"}]},{"@type":"WebSite","@id":"https:\/\/gcnyc.edu\/#website","url":"https:\/\/gcnyc.edu\/","name":"British School of Fashion","description":"New York City&#039;s College for the Common Good","publisher":{"@id":"https:\/\/gcnyc.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gcnyc.edu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gcnyc.edu\/#organization","name":"British School of Fashion","url":"https:\/\/gcnyc.edu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gcnyc.edu\/#\/schema\/logo\/image\/","url":"https:\/\/gcnyc.edu\/wp-content\/uploads\/GCNYC_StandardTaglineLogo_WhiteNoBG_12.2021.png","contentUrl":"https:\/\/gcnyc.edu\/wp-content\/uploads\/GCNYC_StandardTaglineLogo_WhiteNoBG_12.2021.png","width":2598,"height":847,"caption":"British School of Fashion"},"image":{"@id":"https:\/\/gcnyc.edu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/britishschooloffashion","https:\/\/x.com\/bsof","https:\/\/www.instagram.com\/britishschooloffashion\/","https:\/\/www.linkedin.com\/school\/british-school-of-fashion\/"]},{"@type":"Person","@id":"https:\/\/gcnyc.edu\/#\/schema\/person\/0c9993e3b67cd2f9281f221bd2456557","name":"Anjana Baburaj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gcnyc.edu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7883943008f6cabdde2a44679e530f35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7883943008f6cabdde2a44679e530f35?s=96&d=mm&r=g","caption":"Anjana Baburaj"},"url":"https:\/\/gcnyc.edu\/author\/anjana\/"}]}},"_links":{"self":[{"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/posts\/32720"}],"collection":[{"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/comments?post=32720"}],"version-history":[{"count":10,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/posts\/32720\/revisions"}],"predecessor-version":[{"id":32787,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/posts\/32720\/revisions\/32787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/media\/32721"}],"wp:attachment":[{"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/media?parent=32720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/categories?post=32720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcnyc.edu\/wp-json\/wp\/v2\/tags?post=32720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}